Worked with the club’s digital team to redesign the official website and develop future-proof solutions across its digital platforms, web and mobile. My role spanned consultant, design lead, and hands-on designer, embedded with the internal team and working directly with engineering and club management throughout the engagement.

The brief was ambitious in both directions: a system that could absorb the relentless editorial output of a top-tier football club, news, match reports, interviews, player profiles, team photography, long-form features, while holding the visual coherence and emotional charge of one of the most storied brands in the sport.

The larger contribution was conceptual. We introduced the idea of continuous development, a framework for treating the website not as a static publication but as a temporal artifact synced to the football week. Tuesday through Friday is pre-match: build-up, analysis, anticipation. Saturday is live: the match itself, real-time states, the heightened mode of game day. Sunday and Monday are post-match: reaction, reflection, replay. Each phase has its own content priorities, visual register, and user expectations. The site moves through these states on a loop, week after week, dictated by the fixture calendar.

The redesigned website shipped and remains live. The continuous development framework was adopted onto the club’s digital roadmap as the strategic direction for the platform’s next phase.